The sale potential of a store depends on the quality of your trade area, the share of the commercialized categories in each potential customer and your competitors’ strength in the same geographic zone.
SD&W has developed solutions that employ state of the art models, which allows performing accurate quantitative predictions. These models allow determining each sales point potential and the required actions to reach that potential.
To get a thorough explanation about how predictive models work to determine a sales point potential, contact us.