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WHO? WHAT? HOW MUCH?... WHERE? |
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GIS Technology can be used for viewing digitally the spatial distribution of your data, and it adds a new dimension to the business decision making processAdding “where” to a database creates a new view of strategies and marketing, logistic and customer-service operations.
Once the geospatial information is added to the databases, new questions –and new answers- emerge, which can increase the company’s competitive advantage. The location of your actual or potential customers adds information about their social and economic level, their attitudes and life-styles.
All this information can be used with predictive models which allow performing tasks such as making quantitative projections about a business potential, or determining how far customers are willing to travel to get to a point of sale. This information also allows carrying out sophisticated territorial micromarketing actions. |
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