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Location of New Sales Points |
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This is one of the most important decisions, which affects results for a long time and creates a long-term commitment. |
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| Example: |
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| Location of a Copacabana store and its primary and secondary “trade area”. |
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SD&W has developed predictive models which allow answering the following questions: |
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¿Which ones will be the primary and secondary trade areas? |
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¿To what extent will we reach the objective customer’s target? |
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¿How much will the sales potential be for the main categories of products? |
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¿There will be cannibalism among the other chain stores? |
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¿Will the competitors win new customers in their geographic area? |
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To get a thorough explanation about how these models work, contact us. |
