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Promotions Effectiveness |
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Promotions are no longer included in marketing planning as a second category item. Today, promotions are increasingly used as an integral element in the marketing mix.
Promotion activities include a wide variety of tactics, aimed to stimulate the market in the short term, and most of them are associated to some kind of price reduction. Since prices are the only marketing variable which affects income directly, it is important to get information about its impact in the middle term.
SD&W has developed solutions which allow evaluating the impact of promotional plans in the middle term, and monitoring the effectiveness of short-term marketing action. |
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Our Solutions will help you determine: |
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• How many products and which ones are to be promoted |
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• By zone or region
• By store. |
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• Which promotions reinforce product trial and brand usage |
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• Which promotions increase the “switching” with your competitors |
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To get a thorough explanation about our models for evaluating promotions, contact us. |
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